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Jacky Sherman

Jacky Sherman

The Consultant's Consultant ...

I'm often learning with my clients and enjoy helping to open their eyes further!

Learning With My Clients

I had a lovely email when I first published this blog post from one of my clients, a graphic designer of many years, but new to running his own business and feeling lost in how to generate clients ...

When it comes to delegation, it's very easy to make mistakes!

Delegation: Some Common Mistakes

Once again this week, that crucial management skill rears its ugly head in several conversations I’ve had ...


If you're thinking about collaboration, don't forget to do your SWOT analysis!

Collaboration: Working With The Enemy

I was watching Drew Pritchard of Salvage Hunters on television the other evening and got thinking about collaboration ...


Yes, I have a wide and diverse network, but I try to fill it with givers!

Should You Have A Wide And Diverse Network?

People who meet me in Northampton and Milton Keynes are always saying that I seem to know everyone out networking ...


Don't take it too personally, just pay attention to respecting their values and stay off their corns!

What Happens When Someone Treads On Your Corns?

Straight from my mother's mouth, it's about what happens when someone doesn't honour your values ...


Do you remember going through the round window with PlaySchool?

Let's Look At Things Through The Round Window

Grew up in Britain in the 60s, 70s and 80s? The words ''through the round window'' will take you back to your childhood ...


Helen invested in content marketing with a blog which is building up to be a library of information!

How Trigger Words And Images Can Get You More Referrals

It's lovely to see that Helen is using the techniques I taught her and, most importantly, is getting great results ...


Rejection sucks, but learning referral marketing can change your attitude to it!

Networking Skills: Rejection Sucks, Ok?

Anyone in sales knows that rejection is part of the process. Not everyone you approach is going to buy from you ...


Effective business development practices will elevate you and your company to new heights!

Is Business Development Relevant For Independent Consultants?

The term 'business development' holds substantial importance. It comprises a myriad of activities and strategies ...


Stories and anecdotes are great at promoting your business

Promote Your Business With Stories And Anecdotes

Stories and anecdotes have a retention rate of 65-70% whereas facts and statistics alone only reach 5-10% ...


An elephant is large even if viewed from above via a hot air balloon!

Networking Skills: Have It All, Change And Constancy

I'm sure you've noticed that nearly all business writing is about change; doing something differently, innovation, evolving, re-inventing the company and re-inventing ourselves ...

If you're planning on bowing out gracefully, have you decided what happens next?

Bowing Out Gracefully

Conceived on your kitchen table, down the pub or following redundancy, your business became your baby ...


A multinational team sounds great, doesn't it? What could possibly go wrong?

How Diversity in Multinational Teams Adds Value to Decision-Making

So how does this diversity contribute tangible added value to an organisation’s decision-making process?


Some people think talking is a waste of time. I can assure you conversations you have when business networking most certainly are not!

Business Networking: Is It Really A Waste Of Time?

I had an early lesson in time management when I was a student nurse in the RAF that I suspect lots of us had with our first jobs ...


Your Business Plan is the foundation of your consulting business, but it can be a bit of a maze to create!

New Consultants: Turning Your Vision Into Reality

As a consultant leaving employment and setting up on your own, you will have a vision of how you can make a difference ...


Always go to where you know your favourite fish can be found!

Starting Your Consultancy: A Very Common Mistake

Brand new consultants are often told not to define a target market. Just get out there and sell, sell, sell ...


Becoming an independent consultant, advisor or coach is going to be a challenge!

5 Challenges Consultants Face Setting Up Their Own Business

I well remember one of the other attendees at my first sales training course when I was preparing my own transition ...


The term 'feast or famine' could easily be used if you don't hone your consultancy skills!

Consultancy Skills: Are You A Victim Of Your Own Success?

''I've got a great new contract so I'm going to be off the scene for at least 6 months.'' I often hear this, so here's a warning ...


If you use collaboration rather than competition, you can build your business relationships!

Building Your Business Relationships Using Collaboration

One of the phrases I use with clients is how to build their business by using collaboration rather than competition ...


Giving is not just for Christmas, you can do it all year round!

Some Great Tips On Giving

Giving is the heart of the Christmas message and all over TV and social media with ideas on how to help the needy ...


Dropping the baton with referral marketing means your message isn't getting across!

What Can A Relay Race Teach Us About Referral Marketing?

Referral marketing is about getting others to pass your message on to your ideal clients. A metaphor I often use for this is to liken it to passing the baton in a relay race ...

Do you have a parachute for the day that will come when you fall off your pink fluffy cloud?

Have you fallen off your big pink fluffy cloud yet?

Do you remember how it felt when you first fell in love? I always think of it as being on a big pink fluffy cloud ...


One of the best networking skills to learn is that you don't always have to join in!

Networking Skills: Reducing The Pressure To Perform

Winter is coming. You may be like me and one of the things you love to do is wrap up warm and sit at a cafe people-watching ...


There are many people with the same common networking fears as you have!

Common Networking Fears: How To Give Back

There are many common networking fears but there is one that stands out above all others. Not knowing how to give back ...


A networking event is normally 7,200 seconds long, so why are you focussing all of your fears on just 60 seconds of it?

Overcoming The 60 Seconds Of Fear

I was talking to a new client who admitted that standing up and presenting for 60 seconds filled her with dread ...


When you're networking, focus on the whole meeting and identify who you want to meet with!

I Hate Networking, It's So Artificial And Superficial

''I hate networking, it's so artificial and superficial.'' I do wonder why they are there if they dislike it so much ...


Referral marketing done well, is skilled and those that do it well make it look easy!

3 Ways To Get More Referrals From Your Network

Let's be honest, in most things we do, we cherry-pick. Whether that's good or bad depends on our definition of the term ...


Motivate your networking group to want to refer you because they don't have to!

Networking Myths: You Must Refer People In Your Group

Often when I meet people and get talking about networking they will tell me a story about the networking group they joined ...


Don;t worry! When you're networking, there are many subjects you can talk about!

Networking: I Don't Do Small Talk!

It's a common reason given by people who dislike networking because they see the banality of talking about nothing ...


To build trust, join groups or clubs or attend an event where you can mix with people regularly!

5 Ways To Signal You're Trustworthy

An essential part of giving and receiving referrals is building enough trust between you and those you network with ...


Building a business or self-employed; it's entirely up to you!

Are You Building A Business Or Are You Self-Employed?

As you can imagine I meet an awful lot of people who are making the transition from employment to setting up their own business. A great many of these are planning to sell their own expertise ...

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